Madonna - Two Decades of Successful Personality Marketing |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts
As times changed and age caught up with her, Madonna repositioned herself as a theatre artist, an actress, a doting mother, a devoted wife and later as a storywriter of children books. "Where Detroit (the American industry) seems to have a difficult time retooling and turning out a new product line every couple of years to stimulate its customers, Madonna does not. She comes out with new looks, new lines with all sorts of new gizmos, options and flashing lights."...
ExhibitsExhibits I: Madonna |
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